At $48.9 billion, SAP's brand name worth was nearly $10 billion over the brand name worth of second-place Deutsche Telekom, according to the report by interactions services team WPP and international research company Kantar Millward Brown.
While several German companies succeed mainly via dependability, there is still much space for improvement when it come to innovation, the report said. As the only devoted technology firm in Germany's Leading 10 ranking, SAP is well geared up here as its workers actively embrace a culture of innovation.
Brand name value rests on industrial success, market capitalization and consumer depend on. This depend on has to be gained daily through SAP's dedication as well as devotion to its customers.
Reacting to this, SAP Chief Marketing Officer Alicia Tillman said, “We are thrilled to be recognized as the number one brand on BrandZ’s German ranking.” She further added, “Achieving this top spot is an incredible reflection of our commitment to our customers in Germany and overarching purpose to help the world run better and improve people’s lives. The report confirms and motivates our work — not only in Germany but worldwide.”